Bank Secrecy Act Training for Credit Union Board Directors

Nicola Foggie

The League is holding a special bank secrecy act training at Convention for credit union board directors and volunteers only. Registration is required and there is a fee of $25.00 per director/volunteer that attends the session. The fee includes the issuance of a certificate of attendance.

As a credit union director, you have a fiduciary duty to run the credit union in a safe and sound manner. The session includes your role regarding your credit union's anti-money laundering program, the credit union’s responsibilities relating to the Office of Foreign Assets Control (OFAC) and the Customer Identification Program. Gain a better understanding of your role as a credit union official. 

Small CU Workshop: How to Get Your Message Heard to Unlock the Potential of Your Business

Dr. Michael Hudson

Your story matters, and your ability to tell it effectively is the key to unlocking the potential within your business.

Nothing is more important to the survival and growth of your credit union than your ability to get your message heard. Current and prospective members, and the communities you serve need to know what you stand for, what makes you different, and why they should do business with you.

In this engaging interactive workshop you'll learn how to craft your credit union's message for the different audiences you serve. You'll participate in hands-on exercises where you develop your core messages, and you'll observe the process of creating effective stories. You'll walk away with a clear picture of what your credit union needs to do to pursue its growth strategy and a clear understanding of the critical role getting your message heard will play in your ultimate success. You'll also have a workbook you can use to engage your planning team in mapping the process moving forward.

Young Professionals Impact Session

Marissa Anema and Bo McDonald

This one-hour session will yield valuable information and opportunities for young professionals to bring back to their credit unions to help their organizations grow and thrive. Facilitated by Bo McDonald from Your Marketing Company and Marissa Anema from the New Jersey Credit Union League, the discussion will focus on two topics: “Making an Impact: Communicating Ideas, Influencing Decisions, Demonstrating Results” and “Educating and Engaging Millennials: Attracting and Retaining Millennial Members and Employees.”

The first meeting of its kind for young professionals in the New Jersey credit union industry, this session will serve as a launch pad for what the League and its four-person Young Professionals Committee hopes will turn into a viable Young Professionals Network that can work together to share ideas and challenges as well as solutions and strategies to guide the movement here in New Jersey forward. 


1. Making an Impact: Communicating Ideas, Influencing Decisions, Demonstrating Results

Many young professionals face the challenge of effectively communicating their innovative ideas and demonstrating results, especially when there is an age gap between the professional and superiors.

This discussion will center around:

  • Measuring/demonstrating success
  • Getting buy-in and support in adopting new technology
  • Presenting innovative ideas

Attendees are encouraged to come prepared to share their stories of challenges and successes in these topics areas. 

2. Educating and Engaging Millennials: Attracting and Retaining Millennial Members and Employees

This discussion will take a two-pronged approach: attracting and retaining millennials both in the workplace and in the public.

First, we will discuss how these YPs found jobs in the credit union industry, what they are looking for in a career in the industry, and ultimately how credit unions can both attract and recruit young talent as well as engage and retain YPs into the next generation of successful credit union leaders.

The second part of the discussion will turn the focus of the first discussion to the topic of young members: how credit unions can attract, engage, and retain young members. A preliminary idea that will be discussed is a multi-level marketing/consumer advocacy and/or awareness plan that perhaps incorporates elements of grassroots/guerilla marketing and the League’s statewide Banking You Can trust consumer awareness campaign, Reality Fairs program, etc. 

HR & the Law Update​​

Christine Walters

This session is for HR professionals and management responsible for the HR Function. Walters will present Legislative and Regulatory trends impacting HR including the new FLSA regulations;  “Workplace Civility: Myth or Mandate,” which includes social networking and tips and tools for employers trying to enforce workplace civility when the National Labor Relations Board makes it quite difficult; and more!

Key Lending Strategies for Growth, Profitability and Retention

Celeste Cook

In a challenging economy with stagnant loan growth and low consumer confidence, successful credit unions must find ways to refresh and elevate their lending programs to ensure growth and profitability. Explore a holistic, proactive approach to increased loan growth and profitability. Gain insight into industry trends and the impact on credit unions. Discover creative lending strategies that have proven to increase loan and membership growth. Learn what you can do to maximize your most powerful marketing resources to grow your credit union. Discover new ways to attract and retain more members (even your disgruntled members). Learn what you can do to build stronger relationships with every member that leads to more loan opportunities. Delve into ways you can improve delinquencies and minimize loan losses.

The Member Experience

Michael Neill

Research shows that Member Experience is the single most significant predictor of the member's willingness to repurchase additional products and service and remain loyal to the credit union.

So, what constitutes "Member Experience?" Rather than a simple, single definition, it is more complex, and as such, more challenging to achieve at high levels. In the session "The Member Experience," we will:

  • Identify all the components that impact Member Experience
  • Discuss how to create and sustain a culture that delivers an outstanding Member Experience

NCUA/NJDOBI Roundtable

Marcus Vanderwall & Terry Adam, NCUA; Thomas Hunt & Christopher Lopes, NJ DOBI

Join Thomas Hunt and Christopher Lopes from the NJ Division of Banking and Insurance along with Marcus Vanderwall and Terry Adam from NCUA for an update on the regulatory front.

The Key to Delivering TRUE Member Value While Conserving Member Equity: Marginal Cost Pricing and Account Segmentation Strategies

Dr. Tom Parliment

Dr. Parliment is a micro-economist who has applied marginal cost pricing techniques to financial institutions for decades. They work! He will show you how to:

  • Develop organic deposit pricing strategies that will help retain deposits, increase current deposit members’ share-of-wallet, and attract new deposit members.
  • Deliver the best rate – not the best rates.
  • Price deposits based on balance relationship.
  • Segment your rate sensitive vs. non-rate sensitive depositors.
  • Lower your average cost of deposits.
  • Fund the balance sheet at the lowest marginal

Creativity & Innovation

Gert Garman

During this fun, interactive presentation, participants learn how to get unstuck and keep things fresh in order to continually innovate by using the Creative Problem Solving Process, new tools and behaviors in order to collaborate better and get those business-changing, disruptive solutions to challenges they are facing. Cre8! Innov8! Collabor8!

Five Important Roles of the CU Director

Jim Kasch

Most of us are familiar with the standard roles a credit union director must play, and regulators pay particular attention to the financial literacy and fiscal responsibilities attached to this critical volunteer role. While those functions are important, focusing solely on those duties is a disservice. In this session, we’ll discuss the five most important roles of the credit union director: Artist (who paints the picture), Recruiter (who hires the right CEO), Inspirationalist (who sets high goals), Enforcer (who ensures accountability), and Salesperson (who engages in developing business). We’ll discuss best practices to employ within your own credit union.

De-Coding Gen Y: How Neuro-Science is Reshaping Financial Services

Lee Wetherington

Neuroscience has offered new insight into the behavior, emotions, and psychology of money. Real-time feedback loops and the “Quantified Self” are now appearing in the latest mobile banking and mobile personal financial management apps. These tools, however, have had limited success with Gen Y, and the newest mobile banking apps helping Gen Y automate savings and investments that are vital for a demographic who last year boasted a savings rate of -2%! Join Lee for the bottom line on the generation transforming financial services.

Small Credit Union Resources and Inside My Board Room

Lauren Bethea

The Office of Small Credit Union Initiatives (OSCUI) supports the success of small credit unions through training, consulting, grants and loans, and partnership opportunities. OSCUI recognizes the unique role small, low-income designated and new credit unions play in the lives of their members and communities. OSCUI is committed to helping credit unions grow, prosper, and succeed.

EDS Lauren Bethea will spend the first 20 minutes reviewing OSCUI’s tools and training resources, including the monthly webinars and videos. To date, two of the most viewed resources are the Supervisory Committee video and the Bank Secrecy webinar.

EDS Lauren Bethea will also present “Inside My Board Room”. This presentation discusses the core responsibilities of Board Members, Officers’ roles, governance, and documenting meeting results. Well planned meetings help the board have favorable outcomes by meeting its expectations and members’ needs. Directors should be very active in studying the issues before the meeting and prepared to ask critical questions. Directors must work collaboratively, staying engaged and voting in the best interest of the credit union. This session includes one exercise, if time permits.


The World According to the CFPB

Theresa Reinke

Are you ready for the new reality of regulation and compliance? The Consumer Financial Protection Bureau (CFPB) continues to move full speed ahead with its mission. New rules and focus from the CFPB will continue to have an enormous impact on your credit union. In this session, we’ll discuss the effect new rules will have on you, your credit union, and your members. We’ll also discuss likely CFPB direction for the next several years and steps you should take now to anticipate changes.

Fight or Flight? 

Lee Wetherington

Payments are both the means and ends of cyber attacks by criminal organizations, hactivists, and nation states. These attacks include account takeovers and distributed denial of service (DDoS) campaigns against financial institutions. Join Lee Wetherington for a review of the latest cyber threats against the financial services sector and how credit unions can better prepare, protect, and support each other in the fight. Learn how to get members involved, achieve cross-channel detection, balance security with usability, assess biometric authentication, and learn why mobile payments can be more secure than card-based payments. 

The Virtual Model: Dealing with Member Ghosts (Members You Can’t See But You Know Are There)

Jim Kasch

For years, credit union prognosticators have warned of the death of the brick and mortar branch and the virtualization of financial services. At a minimum, a virtual delivery strategy is necessary to compete in a national marketplace. At most, your virtual strategy may be the growth engine of the future.

How will credit unions adapt to serving members they rarely, if ever, see face-to-face in a branch environment?

Remote delivery of your products and services requires more than technology. Your credit union’s virtual strategy must encompass all aspects of the credit union, from product design and pricing, to internal processes, to staff training, to marketing, and to delivery channels. Your credit union must balance providing convenient access with increased security; and balance providing state of the art applications with ever tightening resources.

Best Practices of the Supervisory Committee

Robert Fouratt

Today’s Supervisory Committees are being stretched beyond their traditional focus. Increase your knowledge of committee responsibilities and enhance your effectives as a member of the Supervisory Committee. Learn how to develop an annual work plan and what questions to ask your auditor, internal auditor and management. Learn how to work cooperatively with management and the board in a rapidly changing environment. 


New Jersey Credit Union League
299 Ward Street Hightstown, New Jersey 08520 United States
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